Industry Event
Autumn Sticky Beak Friday 'Breeding Better: data-driven decisions with Mark Ferguson, NextGen Agri

Join our Autumn Sticky Beak Day focusing on a deep dive into data-driven decision making for breeding better sheep and cattle.

Building a resilient livestock business goes beyond managing seasonal conditions - it starts with the genetics you select. 

Join Mark Ferguson, neXtgen Agri, for a practical, producer-focused session exploring how breeding decisions can improve the adaptability, efficiency and long-term performance of both sheep and cattle enterprises. With increasing seasonal variability and input pressures, selecting the right genetics is a powerful tool to strengthen business resilience.

This session will provide clear, practical insights to help you build livestock systems that are better equipped to handle variability — and set your business up for long-term success.

James and Rebecca Starling are our hosts for the day, and will be sharing their journey as custodians of their 100+ year old family farm enterprise. With a focus on genetics and data driven decisions, they’ll share the latest outcomes from the ‘Optimised heifer selection’ project, how they make on-farm decisions, and show us around their property.