Cathy McHugh

Cathy brings extensive experience across strategic communications, media, stakeholder engagement and membership-focused initiatives. She leads Livestock SA’s communications, digital channels and member engagement activities, supporting the organisation’s policy, advocacy and industry projects.

With more than 20 years’ experience across corporate, government, events, tourism and regional sectors, Cathy has worked closely with CEOs, boards and senior leaders to deliver clear, effective strategic marketing and communications initiatives and strengthen organisational reputation.

Her background in strategic storytelling, media relations and audience engagement underpins her work at Livestock SA, ensuring members are informed, connected and represented through strong, practical communications aligned with the organisation’s advocacy priorities.